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The 8 Biggest Mistakes Email Marketers Make and How to Avoid Them

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28 August, 2018

The 8 Biggest Mistakes Email Marketers Make and How to Avoid Them

Marketo

We’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers.

Download this ebook to learn about the eight most common email marketing pitfalls and how you can avoid or fix them:

  • Mistake 1: Unclear subject lines
  • Mistake 2: Poor email list hygiene
  • Mistake 3: Failure to measure email inboxing
  • Mistake 4: No engagement segmentation
  • Mistake 5: No re-engagement strategy
  • Mistake 6: Using image-based CTA buttons
  • Mistake 7: No mobile optimisation
  • Mistake 8: Bad testing decisions

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