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Effective multi-channel models for marketing and sales
The B2B landscape of today: B2B companies should never sit still, as options available to marketing and sales expand and evolve with current desires and trends. If you haven’t embraced multi-channel models then it’s time you started! But first, let’s look at the current market, and what challenges we’re all facing:
60% of B2B buyers have already conducted research on the current market before enquiring about your services.
This means to stand a chance against your competitors, you need a huge online presence and a strong, mature marketing initiative covering multiple channels. Your salespeople also need to be able to speak as strongly for your brand as they can for your product.
This guide covers:
- How to combine your channels effectively to drive powerful marketing and sales results
- The current B2B market and the struggles that comes with it
- The insightful models you can instantly integrate into your marketing and sales systems
Read more – download the full guide now