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B2B Email Marketing The essential checklist
Email marketing is now 23 years old! It’s a reliable lead generator for marketers everywhere seen as the third most reliable information source for B2B buyers, but is this strategy showing its age?
B2B buyers of today crave something new - what has worked before won’t necessarily work now. When in a competitive market, you need to have the edge, something no one else can offer - but how do you get this across in an email?
Here are some of the answers! Bring your B2B email marketing strategy into the 21st century by following these simple steps.