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Campaign Planning: A guide to setting your foundations

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12 July, 2018

Campaign Planning: A guide to setting your foundations

Communicator

With the right foundations, the email marketing world really can be your oyster. 
But where do you start with logically planning out a complex customer journey? The process can be daunting.

Taking your communications from a one-off dispatch right through to a carefully planned, targeted campaign including sophisticated email marketing techniques takes some thorough planning, and that’s where our Campaign Planning Guide comes in handy.

This guide shares our best advice on how to organise your campaign planning like an email marketing pro. 

The guide covers all aspects of planning a campaign including:

  • Objectives
  • Top of the funnel content
  • Bottom of the funnel content
  • Data
  • Planning your first campaign
  • Top tips for success

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