Reports

How Many Customers Do I Have

Please login or register to download the report

9 February, 2018

How Many Customers Do I Have

BlueVenn

How many customers do you have? Who are your best customers? These simple questions are more complex to answer than you might think.

Take the example of one family: Mom buys two items for her 14-year-old son. His sister (age 21) has one item delivered to her college campus, and another to her home address. Grandma has been buying from your catalog for years, but has just moved into the family home and hasn’t updated her details… How many customers are there?

The answer could be anywhere between two and six, depending on your ‘counting rules’. The truth can have huge repercussions for your business. 

This eBook provides advice and guidance to highlight how the correct counting rules and a Single Customer View will create a foundation for trustworthy data, analysis and business-changing insights that enable one-to-one personalization and more targeted campaigns.

Find answers to questions including:

  • What is an individual?
  • How do I handle changing contact details?
  • Are all customers equal?

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
Closing the CX Gap - Customer Experience Trends Report

Closing the CX Gap - Customer Experience Trends Report

Acquia
Acquia
Read more
How to Take a Crawl-Walk-Run Approach for Personalization Success

How to Take a Crawl-Walk-Run Approach for Personalization Success

Acquia
Acquia
Read more
RedEye’s Roadmap to Marketing Automation Success

RedEye’s Roadmap to Marketing Automation Success

RedEye
RedEye
Read more
Building a Successful Multisite Practice

Building a Successful Multisite Practice

Acquia
Acquia
Read more
Digital Factories: Manage Your Sites and Content at Scale

Digital Factories: Manage Your Sites and Content at Scale

Acquia
Acquia
Read more

Latest reports

See all
A CMO’s Guide to Digital Transformation

A CMO’s Guide to Digital Transformation

inRiver
inRiver
Read more
Driving Revenue Faster – Why Product Information Management Matters

Driving Revenue Faster – Why Product Information Management Matters

inRiver
inRiver
Read more
Turning Browsers into Buyers

Turning Browsers into Buyers

inRiver
inRiver
Read more
ON-DEMAND WEBINAR: Killer Content and Context: What Works to Drive Conversions on Product Pages

ON-DEMAND WEBINAR: Killer Content and Context: What Works to Drive Conversions on Product Pages

Forester & inRiver
inRiver
Read more