Reports

Customer Journey Optimization

Please login or register to download the report

5 March, 2018

Customer Journey Optimization

BlueVenn

Customer journey optimization is not only about stepping in at the right time, or delivering contextually relevant content. It’s about maintaining a ‘global conversation’ across the entire journey ecosystem.


Customers engage with brands across many touchpoints and many channels. Yet, while any one of these touchpoints might provide a positive experience in isolation, customer journey optimization is about maintaining this experience as they travel from one point of engagement to the next.


This eBook aims to answer some of the questions you might have, including:

  • What does a customer journey consist of and why is it not linear?
  • How do you measure customer intention?
  • Why do you need customer microsegments?
  • What are the benefits of cross journey communication?
  • What is required for effective cross journey optimization?
     

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
IDC MarketScape: Worldwide Product Information Management Applications for Commerce

IDC MarketScape: Worldwide Product Information Management Applications for Commerce

inRiver
inRiver
Read more
 Getting Started with Omnichannel Marketing

Getting Started with Omnichannel Marketing

censhare
censhare
Read more
Build Brand Humanity by Mastering Empathy at Scale

Build Brand Humanity by Mastering Empathy at Scale

Braze
Braze
Read more
The State of Customer Engagement 2020

The State of Customer Engagement 2020

dotdigital
Dotdigital
Read more
The Evolution of Custom Ranking Factors With Machine Learning

The Evolution of Custom Ranking Factors With Machine Learning

Searchmetrics
Searchmetrics
Read more

Latest reports

See all
Gartner Magic Quadrant for Web Content Management 2019

Gartner Magic Quadrant for Web Content Management 2019

Kentico
Kentico
Read more
What COVID-19 Means for Ecommerce

What COVID-19 Means for Ecommerce

zoovu
Zoovu
Read more
How to Manage Sites At Scale With Acquia Cohesion and Site Factory

How to Manage Sites At Scale With Acquia Cohesion and Site Factory

Acquia
Acquia
Read more
Launching a Personalization Pilot with Acquia Lift: From Concept to Customers in 10 Days

Launching a Personalization Pilot with Acquia Lift: From Concept to Customers in 10 Days

Acquia
Acquia
Read more
Open Marketing: The Future of Digital Experience Creation

Open Marketing: The Future of Digital Experience Creation

Acquia
Acquia
Read more