Reports

Customer Journey Optimization

Please login or register to download the report

5 March, 2018

Customer Journey Optimization

BlueVenn

Customer journey optimization is not only about stepping in at the right time, or delivering contextually relevant content. It’s about maintaining a ‘global conversation’ across the entire journey ecosystem.


Customers engage with brands across many touchpoints and many channels. Yet, while any one of these touchpoints might provide a positive experience in isolation, customer journey optimization is about maintaining this experience as they travel from one point of engagement to the next.


This eBook aims to answer some of the questions you might have, including:

  • What does a customer journey consist of and why is it not linear?
  • How do you measure customer intention?
  • Why do you need customer microsegments?
  • What are the benefits of cross journey communication?
  • What is required for effective cross journey optimization?
     

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
Closing the CX Gap - Customer Experience Trends Report

Closing the CX Gap - Customer Experience Trends Report

Acquia
Acquia
Read more
How to Take a Crawl-Walk-Run Approach for Personalisation Success

How to Take a Crawl-Walk-Run Approach for Personalisation Success

Acquia
Acquia
Read more
RedEye’s Roadmap to Marketing Automation Success

RedEye’s Roadmap to Marketing Automation Success

RedEye
RedEye
Read more
Building a Successful Multisite Practice

Building a Successful Multisite Practice

Acquia
Acquia
Read more
Developing a Customer Journey Mindset: How to Build Great Experiences

Developing a Customer Journey Mindset: How to Build Great Experiences

Acquia
Acquia
Read more

Latest reports

See all
 6 Steps to Monetizing Your Data

6 Steps to Monetizing Your Data

Lotame
Lotame
Read more
How to Measure the Success of Your Marketing Automation Campaign

How to Measure the Success of Your Marketing Automation Campaign

GetResponse
GetResponse
Read more
20 Ways to Improve Your Email Marketing Metrics

20 Ways to Improve Your Email Marketing Metrics

GetResponse
GetResponse
Read more
Complete Guide to Generating Leads, Nurturing Prospects, and Driving Conversions

Complete Guide to Generating Leads, Nurturing Prospects, and Driving Conversions

GetResponse
GetResponse
Read more
Disaster Recovery: Which Solution is Right for You?

Disaster Recovery: Which Solution is Right for You?

Secura
Secura
Read more