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Making the Connection: What Shoppers Really Want
The world of shopping has never been more dynamic. Today’s consumer can order groceries from their phone, leaf through hundreds of customer reviews when deciding between products and jump straight from an inspiring picture on social media to a product page.
From social media to virtual reality to personalisation, brands and retailers are taking advantage of this landscape to build out more innovative shopper experiences. But while some of these developments are catching the attention of consumers, others are failing to deliver the promised value.
We surveyed more than 2,000 consumers in the United States, United Kingdom, France and Germany to find out what they want out of their shopping experiences.
Download this report to discover:
- What trends are having a real impact on consumer behaviour
- Where brands and retailers are meeting or exceeding shopper expectations
- Where brands and retailers can invest more to close gaps that remain