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How the World's Best Brands and Retailers Connect with Consumers to Make Shopping Feel Personal
Shopping has never been more dynamic, creating new challenges for brands and retailers.
From ratings and reviews to questions and answers to recommendations from friends, family and even influencers on social media, today’s consumer has never been more empowered — and has never had access to such a wealth of content at all stages of the buyer journey.
To understand how the shopper experience is evolving, we studied how consumers engage with more than 5,700 brand and retail websites in the Bazaarvoice Network. We also surveyed more than 400 of our brand and retail clients to find out what they’re focused on and investing in over the next two years — then we surveyed more than 2,000 consumers in the US, UK, France and Germany to discover what shoppers today expect and want.
Download this E-book to read more on these three key points:
- CGC is now essential to survive in today’s dynamic shopping environment
- Mobile shopping has reached the tipping point, with more than 50% of traffic to product pages occurring on smartphones
- Visual content from social platforms is playing an outsized role in the shopper journey — and brands and retailers are investing in it