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Webinar & Chill
Webinars are a valuable tool for marketers. An incredibly rich source of content, they can be used in many ways throughout the entire customer life cycle.
During a webinar, your attendees give you 30 minutes to an hour of their undivided attention. This kind of active listening is practically unheard of in today’s digital age, where audiences are continually bombarded with messages. No wonder webinars are popular.
Better yet, the most successful webinar format provides a unique form of engagement: a two-way conversation, with opportunities to ask questions and start meaningful dialogues between businesses and customers or prospects. And, according to the Content Marketing Institute, more than 60 percent of marketers use this format in their content marketing programs. In addition, two-thirds of B2B marketers cite webinars and online events as their most effective method for generating leads and marketing to their prospects and customers.
Even though we’re seeing a majority of marketers leveraging webinars as part of their content strategy, there is still ample room for improvement in the way that we plan and promote webinars.