Reports

Webinar & Chill

Please login or register to download the report

14 March, 2018

Webinar & Chill

Act-On

Webinars are a valuable tool for marketers. An incredibly rich source of content, they can be used in many ways throughout the entire customer  life cycle.


During a webinar, your attendees give you 30 minutes to an hour of their undivided attention. This kind of active listening is practically unheard of in today’s digital age, where audiences are continually bombarded with messages. No wonder webinars are popular.


Better yet, the most successful webinar format provides a unique form of engagement: a two-way conversation, with opportunities to ask questions and start meaningful dialogues between businesses and customers or prospects. And, according to the Content Marketing Institute, more than 60 percent of marketers use this format in their content marketing programs. In addition, two-thirds of B2B marketers cite webinars and online events as their most effective method for generating leads and marketing to their prospects and customers.
Even though we’re seeing a majority of marketers leveraging webinars as part of their content strategy, there is still ample room for improvement in the way that we plan and promote webinars. 

 

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Latest reports

See all
How to Take a Crawl-Walk-Run Approach for Personalization Success

How to Take a Crawl-Walk-Run Approach for Personalization Success

Acquia
Acquia
Read more
Closing the CX Gap - Customer Experience Trends Report

Closing the CX Gap - Customer Experience Trends Report

Acquia
Acquia
Read more
20 Effective Food & Beverage Digital Marketing Campaigns

20 Effective Food & Beverage Digital Marketing Campaigns

Wayin
Wayin
Read more
Delivering on the Promise of a Great Customer Journey

Delivering on the Promise of a Great Customer Journey

IDC Analyst Connection
Progress
Read more
The Ultimate Guide to Multisite Management

The Ultimate Guide to Multisite Management

Progress Sitefinity
Progress
Read more