Reports

Webinar & Chill

Please login or register to download the report

14 March, 2018

Webinar & Chill

Act-On

Webinars are a valuable tool for marketers. An incredibly rich source of content, they can be used in many ways throughout the entire customer  life cycle.


During a webinar, your attendees give you 30 minutes to an hour of their undivided attention. This kind of active listening is practically unheard of in today’s digital age, where audiences are continually bombarded with messages. No wonder webinars are popular.


Better yet, the most successful webinar format provides a unique form of engagement: a two-way conversation, with opportunities to ask questions and start meaningful dialogues between businesses and customers or prospects. And, according to the Content Marketing Institute, more than 60 percent of marketers use this format in their content marketing programs. In addition, two-thirds of B2B marketers cite webinars and online events as their most effective method for generating leads and marketing to their prospects and customers.
Even though we’re seeing a majority of marketers leveraging webinars as part of their content strategy, there is still ample room for improvement in the way that we plan and promote webinars. 

 

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Latest reports

See all
Switched-On Consumers: Their Data, Their Terms

Switched-On Consumers: Their Data, Their Terms

Tealium
Tealium
Read more
How to Build a Data Foundation that Meets CCPA Compliance

How to Build a Data Foundation that Meets CCPA Compliance

Tealium
Tealium
Read more
Becoming Masters of Data and Analytics: 2019 Data and Analytics Predictions

Becoming Masters of Data and Analytics: 2019 Data and Analytics Predictions

Tealium
Tealium
Read more
Before You Buy: A Guide For Choosing A Customer Data Platform

Before You Buy: A Guide For Choosing A Customer Data Platform

Tealium
Tealium
Read more
The Holiday Marketing Playbook - It's a Marathon, not a Sprint

The Holiday Marketing Playbook - It's a Marathon, not a Sprint

zoovu
zoovu
Read more