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2018 Research in Action Matrix for Marketing Lead Management

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8 November, 2018

2018 Research in Action Matrix for Marketing Lead Management

Act-On

Act-On continues to be recognized for our innovative marketing automation platform. We were recently recognized as a global leader in Research in Action’s Vendor Selection Matrix for Marketing Lead Management SaaS and Software report.

After surveying 1,500 business users across the globe, the report, led by Forrester veteran Peter O’Neill, positioned Act-On as the leader among the top 20 vendors in Marketing Lead Management. Act-On stood out for its innovation, fair pricing, and adjacent market integrations. And thanks to our renowned customer service and onboarding support, Act-On also received the highest score for customer satisfaction.

With 72% of respondents planning to invest in technology to help their marketing lead management, we at Act-On are here to help them get the most out of their investment. We are committed to helping marketing and sales align as they partner to build out the buyer’s journey and achieve their business goals. We aim to better serve customers to:

  • Effectively and efficiently scale their marketing efforts
  • Deliver personalized and relevant content to the right people at the right time
  • Transform the customer journey to drive engagement and increase conversions

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