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Modeling ROI for Personalization
Personalisation, while increasingly important to an organisation's success, is not a simple task. Implementing personalisation requires a transformation and transformations live or die based on senior stakeholder commitment, governance and control.
These three things are best achieved when there’s a clear shared goal - and a great, clear goal is often increasing revenue.
The best place to start a personalisation initiative is to quantify a financial return on investment (ROI). In this eBook, we'll review Acquia’s personalisation ROI framework that was created after discussion with many prospects and customers to help better assess the value of personalisation.