Reports

Digital Personalization 101

Please login or register to download the report

15 October, 2018

Digital Personalization 101

Acquia

Digital marketing has made a profound shift in focus. Today, the customer—not the company or the product—is now at the center of all marketing initiatives.

This customer-first approach means that the customer is acknowledged as an individual, rather than simply being a small part of your base or audience.

The best example of this is when customers directly interact with brands on social media sites like Twitter, Facebook, and Instagram. This 1:1 interaction has created this expectation across all digital channels. The bar has been raised and now it’s on the organizations to meet that bar.

No matter the industry, the goal for every organisation is the same — provide a better customer experience. But how? 

Download Digital Personalisation 101 to find out how to make your customers feel welcome and unique — not just the first time they visit your site — but throughout the customer journey.
 

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
Building a Successful Multisite Practice

Building a Successful Multisite Practice

Acquia
Acquia
Read more
Digital Factories: Manage Your Sites and Content at Scale

Digital Factories: Manage Your Sites and Content at Scale

Acquia
Acquia
Read more
Digital Personalization: Taking an Agile Approach

Digital Personalization: Taking an Agile Approach

Acquia
Acquia
Read more
Gartner Report: Use Personalization to Enrich Customer Experience and Drive Revenue

Gartner Report: Use Personalization to Enrich Customer Experience and Drive Revenue

Acquia
Acquia
Read more

Latest reports

See all
Charities and the Digital Future

Charities and the Digital Future

Digital Doughnut
In partnership with
Wirehive
Read more
2018 Research in Action Matrix for Marketing Lead Management

2018 Research in Action Matrix for Marketing Lead Management

Act-on
Act-On
Read more
The Business Case for Digital Investment

The Business Case for Digital Investment

Sitecore
Sitecore
Read more
Magic Quadrant for Web Content Management

Magic Quadrant for Web Content Management

Sitecore
Sitecore
Read more
Program and Tactic Personalization: A Decision Guide

Program and Tactic Personalization: A Decision Guide

SiriusDecisions
Acquia
Read more