Reports

Crawl, Walk, Run’ to Personalisation Success

Please login or register to access the report

27 September, 2018

Crawl, Walk, Run’ to Personalisation Success

Acquia

In today’s competitive digital landscape, it’s more difficult than ever to stand out from the pack and deliver experiences that differentiate your brand and grow your business. Leveraging the power of personalisation to engage your prospects and customers with highly relevant content is one key way to increase engagement and conversion.

But personalisation is not turnkey. It requires technology, people, data, and strategy. Join our on-demand webinar originally presented on Thursday 27 September and learn the steps you can take and technology you can leverage to deliver data-driven experiences to your customer, no matter where you are in your digital journey.  Also covered:

  • An overview of the digital landscape.
  • How to set the right personalisation metrics.
  • Which tactics to embrace at each stage of the personalisation journey.
  • Customer success stories.

SPEAKERS:

Eric Fullerton - product marketing manager, Acquia  

Eric Fullerton is a product marketing leader for Acquia's personalization and journey orchestration products. Eric’s passion solving for the future of digital comes from living it firsthand for the past 10 years.

Eric has been navigating the divide between people, process, and technology at small organizations and global tech giants alike as he continues his journey to excite employees and engage customers through the power of digital marketing.

Gemma Singleton - Customer success manager, Acquia

Gemma Singleton is the customer success manager for Acquia’s personalization practice in Europe. In her position, Gemma enables customers to deliver compelling, customized experiences for customers to grow their business with Acquia Lift.

From onboarding to managing feedback, Gemma works closely across teams to ensure and enhance our customer's experience.

ORIGINAL WEBCAST INFO:

Date:          Thursday  27 September, 2018
Time:         3:00 PM BST - 4:00 PM CET
Duration:   1 hour

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Latest reports

See all
Ultimate Guide to Drupal 8

Ultimate Guide to Drupal 8

Acquia
Acquia
Read more
Executive Guide for Marketing: 3 Models for Digital Transformation

Executive Guide for Marketing: 3 Models for Digital Transformation

Bynder
Bynder
Read more
How Much Should You Be Paying Instagram Influencers?

How Much Should You Be Paying Instagram Influencers?

AspireIQ
AspireIQ
Read more
The Ultimate Guide to Influencer Marketing

The Ultimate Guide to Influencer Marketing

AspireIQ
AspireIQ
Read more
Ultimate Guide to Repurposing Influencer Content

Ultimate Guide to Repurposing Influencer Content

AspireIQ
AspireIQ
Read more