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On Demand Video: How Three Mobile use online reviews to #makeitright
When faced with daunting statistics that showed most people don’t trust their mobile phone network, Three saw an opportunity to differentiate themselves and revolutionise their industry.
Discover how you can market yourself as a trustworthy brand in an untrustworthy environment with Three’s key findings and learn:
- How Three have incorporated trust and transparency into the heart of their brand
- The role that customer reviews have played in their nationally advertised #makeitright campaign.
Join Greg Jenkins, Digital Business Partner at Three as he talks us through how Three created a brand movement that faced up to their industry challenges and established themselves as the UK’s most trusted mobile phone network.