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On Demand Webinar: Start Measuring Digital Success

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2 January, 2018

On Demand Webinar: Start Measuring Digital Success

Siteimprove

Track progress toward critical targets.

What do you need your website to do? It seems like a simple question, but the answer can be difficult to pinpoint, especially when your audience is diverse and your content is dynamic.

In the race to build bigger, faster, and more advanced websites, identifying actionable targets is often an overlooked project. By only focusing on adding more content or increasing page views, you may be missing the big picture of how your website can contribute to the success of your organization.

With Siteimprove Key Metrics, you and your team can now set targets, measure your progress toward your most important digital objectives, and prove the value of your online efforts.

You will learn:

  • Why defining objectives is an important step in website performance tracking
  • How to determine which metrics are true indicators of your website's success
  • How Key Metrics can help deliver actionable insights to internal stakeholders
  • How to set up Key Metrics in Siteimprove Analytics

Presenter biographies;

Brett Patterson
, Digital Analytics Consultant and Trainer, Siteimprove
Brett has over a decade of experience leading and managing digital marketing and analytics programs for organizations ranging from start-ups and non-profits to Fortune 100 businesses. Brett’s ultimate objective is to provide strategic guidance to web teams large and small looking to build a more effective digital presence. Brett holds a B.A. in Mass Communications from Minnesota State University - Mankato and multiple certifications in digital analytics.

Natalie Carr, Marketing Communications Coordinator, Bowman and Brooke LLP
Natalie has strategic communication and digital marketing experience in the legal, arts and food industries. In her current role, Natalie creates digital content to enhance and promote Bowman and Brooke’s digital presence, including web editing, social media coordination, outbound email campaigns, client webinars and proposals. Natalie holds a Bachelor’s degree in journalism with a focus in business from the University of Wisconsin-Madison.

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