Reports

Thinking Beyond, and Before, the Abandoned Cart

Please login or register to download the report

5 January, 2017

Thinking Beyond, and Before, the Abandoned Cart

Sitecore

How context-driven commerce drives revenues across lifelong customer relationships

Cart abandonment, digital advertising (especially when faced with ad-blocking software), and discrete digital stores are relics of the past when it comes to e-commerce. Consider this: How much revenue do you think $1 spent on digital advertising will generate in commerce sales? The answer: A bit more than twice the investment—an abysmally unprofitable equation for any company carrying physical inventory.

Clearly, these financial dynamics are not sustainable, even for the largest, most established online retailers. Sitecore offers a fundamentally different approach to digital commerce. We call it context-driven commerce and it’s based on three key rules of conversion:

  1. Prospects engage with content that’s totally relevant to them at that exact point
  2. Engaged prospects convert into customers
  3. If you keep them engaged (i.e., when customers feel they’re getting a personalized, custom experience unique to them), companies and brands win customer loyalty

Download this white paper to understand how context-driven commerce works, how the Sitecore solution delivers context-driven commerce capabilities today, and the important business benefits that can be gained. It also includes an in-depth look at how a global beauty company shifted from a standalone web store to integrate commerce more organically into customers’ omnichannel experiences—a significant step toward the context-driven ideal.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
Creating urgency to purchase

Creating urgency to purchase

Yieldify
Yieldify
Read more
The complete guide to customer loyalty

The complete guide to customer loyalty

Yieldify
Yieldify
Read more
The ultimate guide to Customer Journey Optimisation

The ultimate guide to Customer Journey Optimisation

Yieldify
Yieldify
Read more
The SaleCycle Ecommerce Stats Report: 2018 Edition

The SaleCycle Ecommerce Stats Report: 2018 Edition

SaleCycle
SaleCycle
Read more
The Digital Power House

The Digital Power House

WBR Digital
WBR Digital
Read more

Latest reports

See all
Achieving Microsite Excellence - Finding the Right CMS Platform

Achieving Microsite Excellence - Finding the Right CMS Platform

London Research
ContentHUB
Read more
Top tips for marketing success

Top tips for marketing success

Lead Forensics
Lead Forensics
Read more
Checklist for multi-channel success!

Checklist for multi-channel success!

Lead Forensics
Lead Forensics
Read more
How to avoid common mistakes when running a B2B PPC campaign

How to avoid common mistakes when running a B2B PPC campaign

Lead Forensics
Lead Forensics
Read more
B2B Email Marketing The essential checklist

B2B Email Marketing The essential checklist

Lead Forensics
Lead Forensics
Read more