Reports

Welcome to the Era of Context Marketing

Please login or register to download the report

5 January, 2017

Welcome to the Era of Context Marketing

Sitecore

Stop marketing better—start marketing differently

Consider this: 91 percent of consumers say they would switch brands if another offers better customer service, and 90 percent would switch brands if the brand promises one thing and delivers another. Research about customer preferences should give every marketer a wake-up call to move from “one size fits all” approaches to those that offer relevant, contextualized experiences that engage each individual.

At Sitecore, we call this “context marketing” and believe that engaging with customers in context of their previous interactions with your brand, at scale and in real time, is the only way to effectively manage a positive customer experience. In other words, one that delivers the right content at the right time just when and where the customer needs it.

Download “Welcome to the era of context marketing,” written by Sitecore CEO Michael Seifert, to learn more about the next evolutionary era of marketing, including:

  • What is context marketing?
  • What marketing challenges does it address?
  • What’s required to deliver it?

It’s time to rethink marketing, and deliver experiences that take into account the customer’s context and history of brand interactions. Download our white paper and learn how.

This report is available free to members, either login to your account or register to download now. Free membership enables full access to our knowledge centre.

Login to Download Register to Download

Recommended reports

See all
How Mobile Leaders Connect with Customers in Context

How Mobile Leaders Connect with Customers in Context

Sitecore
Sitecore
Read more
How To Create Personalized Web Experiences

How To Create Personalized Web Experiences

Magnolia
Magnolia
Read more
7 Lessons from visionary Context Marketers

7 Lessons from visionary Context Marketers

Sitecore
Sitecore
Read more
8.1 Experience Platform - Know every customer. Shape every experience

8.1 Experience Platform - Know every customer. Shape every experience

Sitecore
Sitecore
Read more
Context Marketing For Dummies

Context Marketing For Dummies

Sitecore
Sitecore
Read more

Latest reports

See all
On Demand Webinar: Join the Movement: Personalization 2.0

On Demand Webinar: Join the Movement: Personalization 2.0

Progress
Progress
Read more
A Guide to Better Retail Sales

A Guide to Better Retail Sales

Bazaarvoice
Bazaarvoice
Read more
Turning Visual Content Into Brand Equity

Turning Visual Content Into Brand Equity

Bazaarvoice
Bazaarvoice
Read more
Investigating How Product Sampling Can Lift Conversion Rates

Investigating How Product Sampling Can Lift Conversion Rates

Bazaarvoice
Bazaarvoice
Read more
Content Strategy For The Visual Consumer

Content Strategy For The Visual Consumer

Bazaarvoice
Bazaarvoice
Read more