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The Experience Architect
Today, customers expect relevant experiences across all of their interactions with a brand. So marketing organisations are under pressure to deliver significantly more personalised experiences and accelerate learning and development, as well as address a broader set of interactions across the entire customer lifecycle.
To deliver on the need and promise of experience optimisation, marketing has powerful new technologies to engage customers. To take advantage of these capabilities at scale, you first need to build your context marketing team.
In this white paper, Sitecore outlines the opportunities of context marketing and describe the organisational development in early- and later-stage experience marketing maturity.