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The Context Marketing Technologist
Today’s customers expect relevant experiences across all their interactions with a brand, and so marketing organisations are under pressure to deliver significantly more personalised experiences. In fact, marketing is becoming a critical strategic lever for optimising the customer experience to improve customer metrics such as increased engagement, conversions, loyalty, advocacy, and lifetime value.
In order to deliver on the need and promise of experience optimisation, marketing teams now rely on a wide range of powerful new technologies for engaging customers. But to take advantage of these types of technologies at scale, you first need to build your context marketing team.
This report will explain:
- The opportunity and challenge of context marketing
- The organizational development in both early- and later-stage experience marketing maturity
- The unique and critical role of the Context Marketing Technologist in your context marketing team
- The specific job responsibilities of the marketing technologist and the qualifications critical for success in most effectively implementing your marketing tactics
Start building your context marketing capablities with the help of this report.