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Gartner’s Critical Capabilities for Web Content Management
Though WCM systems are the heart of your digital business strategy, not all vendors can support the breadth of capabilities that a long-term digital roadmap requires.
Gartner’s “Critical Capabilities for Web Content Management” report can help you take a strategic view to clarify what your business will require in three to five years’ time. That way, you ensure your chosen WCM not only meets near-term requirements but can also support a roadmap of evolving digital maturity. The report scores 19 systems for how well they meet leading‐edge requirements in five use cases:
- Digital Marketing Effectiveness
- Contextualization of Delivered Experiences
- Digital Commerce
- Digital Workplace Initiatives
- Composite Content Applications
You can prioritize use cases according to your roadmap and goals, and use Gartner’s report to identify the WCM system that best matches your needs.