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Context Marketing Organisation and Governance

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17 October, 2017

Context Marketing Organisation and Governance

Sitecore

This white paper covers the organisational and governance best practices related to successfully executing context marketing programs. It includes practical insights from Sitecore customers for developing a high-performance context marketing team from early customer experience maturity to more complex mature organisations.

Sitecore covers the customer experience maturity framework; the extended-team roles needed for success (including technology and marketing partners); the organisational development approach to scaling up the team to match higher maturity stages; and various aspects of managing programs at scale.

Maturing your context marketing programme will enable you to:

  • Align business and marketing objectives, strategies and tactics
  • Collect and connect data to create a single view of the customer
  • Provides real-time, contextual customer experience on any channel

Start your context marketing programme today with the help of this report! 

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