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On Demand Webinar: Beyond Personalisation – The Customer Conversation

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1 December, 2017

On Demand Webinar: Beyond Personalisation – The Customer Conversation

Sitecore

The key is to use content, data & tech to build journeys based on previous interactions with each touchpoint, watch the ondemand webinar to learn more.

Key takeaways from the webinar include:

  • Aligning your personalisation and content strategies.
  • How Sitecore’s personalisation compares to retrofit or overlay products and why that matters for omnichannel optimisation.
  • How aggregators and disruptors win with personalisation.
  • Measuring the impact of personalisation.
  • Low-effort high-impact personalisation.
  • Goals? Rules? How to understand the difference and when to use them!

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