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360-degree customer view: The challenges of gaining contextual insight
Marketers need a holistic customer view, not just a website’s interaction history, but access to insights from external apps, channels, devices, and data stores like CRM and ERP systems - globally.
Accessible in real time and at massive scale, customer data can be used to tailor subsequent brand interactions and experiences, but what are the challenges to achieving a holistic customer view and how can you finally get one step closer to gaining contextual insight?
Read our Ebook to find out more.