Reports

10 Personalisation Tactics

Please login or register to download the report

19 April, 2017

10 Personalisation Tactics

Sitecore

Personalisation is a tactic that most marketers would willingly deliver, but our research shows that very few actually do. Personalising customer experiences, whether on your website, in an email push, or a social media campaign, requires you to deliver content that takes into account the context of customers’ current and previous brand interactions.

It is an approach that delivers measurable, relevant experiences that improve performance, build loyalty, and drive real results across each of your customer engagement channels. Context marketing empowers businesses to know every customer and shape their experiences in real time and at scale.

Today’s digital customer travels a complex journey through multiple digital channels. For an organization to achieve its objectives, it must tap into that visitor’s journey at multiple points and across multiple channels—it must use personalization to market in context.

Find out 10 personalisation tactics you can use to create context marketing.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
10 Instagram Marketing Strategies That Successful Brands Use

10 Instagram Marketing Strategies That Successful Brands Use

Wayin
Wayin
Read more
10 Psychological Triggers To Increase Consumer Engagement And Drive Declared Data Collection

10 Psychological Triggers To Increase Consumer Engagement And Drive Declared Data Collection

Wayin
Wayin
Read more
10 Ways Digital Marketers Can Find The Perfect Blend Of Efficiency & Effectiveness

10 Ways Digital Marketers Can Find The Perfect Blend Of Efficiency & Effectiveness

Wayin
Wayin
Read more
5 KPIs To Measure The Success Of Your Campaigns (And How To Improve Them)

5 KPIs To Measure The Success Of Your Campaigns (And How To Improve Them)

Wayin
Wayin
Read more
2018 Widen Connectivity Report

2018 Widen Connectivity Report

Widen
Widen
Read more

Latest reports

See all
Achieving Microsite Excellence - Finding the Right CMS Platform

Achieving Microsite Excellence - Finding the Right CMS Platform

London Research
ContentHUB
Read more
Top tips for marketing success

Top tips for marketing success

Lead Forensics
Lead Forensics
Read more
Checklist for multi-channel success!

Checklist for multi-channel success!

Lead Forensics
Lead Forensics
Read more
How to avoid common mistakes when running a B2B PPC campaign

How to avoid common mistakes when running a B2B PPC campaign

Lead Forensics
Lead Forensics
Read more
B2B Email Marketing The essential checklist

B2B Email Marketing The essential checklist

Lead Forensics
Lead Forensics
Read more