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Join the Adventure: Your New Customer Journey is Just Beginning

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7 November, 2017

Join the Adventure: Your New Customer Journey is Just Beginning

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The customer experience is incredibly important to the success of any business. It is often directly tied to aspects such as engagement and retention rates, revenue per customer, purchase frequency and overall customer loyalty. The better the customer experience, the better businesses can monetize each and every customer.

This is not some sort of new-age revelation. Even dating back centuries, entrepreneurs put a premium on the customer experience. Business owners knew each customer's specific needs, which empowered them to deliver a one-of-a-kind experience to every single customer, building relationships that last in the process. They had to take this one-to-one approach - they could only serve people in their immediate geographic proximity, so every customer mattered.

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