Reports

Digital Marketing Maturity: The Results Are In

Please login or register to download the report

14 June, 2017

Digital Marketing Maturity: The Results Are In

Progress

The Progress Digital Marketing Maturity Guide helps organizations determine the level of sophistication within their digital marketing operations. Using this guide, Progress worked with Dimensional Research to conduct a global survey of 700 marketing professionals gauging the level of digital marketing maturity across various verticals and company sizes. You can use these findings to benchmark your organization against other groups.

Important survey findings include:

  • 80% of organizations require manual processes to get their systems to work properly
  • 87% of organizations are using big data and analytics to drive conversions
  • 69% of respondents stated their analytics solution is fully integrated, and they can see data in one place
  • The 700 respondents ranked as Intermediate on the digital marketing maturity scale as defined in the Digital Marketing Maturity Guide

To see how you compare with other digital marketing groups and identify areas you can improve, download the whitepaper, “Digital Marketing Maturity: The Results are In.”

This report is available free to members, either login to your account or register to download now. Free membership enables full access to our knowledge centre.

Login to Download Register to Download

Recommended reports

See all
Digital Marketing Maturity Evaluation Guide

Digital Marketing Maturity Evaluation Guide

Progress
Progress
Read more

Latest reports

See all
The GDPR and the Marketer

The GDPR and the Marketer

Marketo
Marketo
Read more
Using Predictive Marketing to Get a Competitive Edge in 2018

Using Predictive Marketing to Get a Competitive Edge in 2018

Marketo
Marketo
Read more
Secrets to Sales Partnership

Secrets to Sales Partnership

Marketo
Marketo
Read more
The Definitive Guide To Marketing Automation

The Definitive Guide To Marketing Automation

Marketo
Marketo
Read more