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The Value of E-Mail Deliverability in Customer Communications Management
Ensuring deliverability of e-mails containing bills, statements, and other business critical information is imperative. Many businesses trust their customer communications management (CCM) platform for this. Nevertheless, they are often not aware of the complexity involved in getting these communications to the customer’s inbox. Moreover, most businesses are unaware of the impact of poor deliverability, which can translate into a $1.8 million annual burden on the bottom line.
This white paper reviews the customer communications delivery market, explores the impact of poor deliverability, and highlights the strategic partnership between OpenText Exstream and SparkPost to provide assured electronic delivery with e-mail, SMS, and mobile push notifications.