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Ovum Decision Matrix: Selecting a Web Experience Management Solution, 2016–17

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10 November, 2017

Ovum Decision Matrix: Selecting a Web Experience Management Solution, 2016–17

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Introduction

Organizations need to digitally transform themselves in order to address the needs of the millennial generation (employees and consumers). A relatively quick win as far as digital transformation is concerned is web experience management (WEM).

Highlights

  • WEM is an important element of a digital transformation strategy and a quick win in terms of supporting the demands of consumers and employees.

Features and Benefits

  • Compares leading WEM products across the dimensions of technology, execution, and market impact.
  • Discusses the benefits of implementing WEM and how it can help with digital transformation.

Key questions answered

  • Which vendors are leaders, challengers, and niche vendors?
  • What are the strengths and weaknesses of each product featured?

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