Reports

Job-Based Marketing Is Here

Please login or register to download the report

10 January, 2018

Job-Based Marketing Is Here

OpenText

Marketers have a tough job. To stand out from all the noise in the marketplace, they must tailor each campaign to its intended audience. An account-based marketing (ABM) strategy allows marketers to tailor their messaging based on the target organization. But, it falls short in tailoring marketing campaign down to the level of each stakeholder, within the target account. This is where job-based marketing comes in.

This document observed how account-based marketing helps marketers accomplish this, and how it compares to another approach: job-based marketing.

This report is available free to members, either login to your account or register to download now. Free membership enables full access to our knowledge centre.

Login to Download Register to Download

Latest reports

See all
Programmatic Media Kit for Advertisers

Programmatic Media Kit for Advertisers

Admedo
Admedo
Read more
The State of E-Commerce in Canada 2018

The State of E-Commerce in Canada 2018

Ayima
Ayima
Read more
ABM is a Team Sport: How ABM Impacts Your Role

ABM is a Team Sport: How ABM Impacts Your Role

Demandbase
Demandbase
Read more
On Demand Webinar: Empowering Sales with Account Insights

On Demand Webinar: Empowering Sales with Account Insights

Demandbase
Demandbase
Read more