Reports

Webinars as a Content-delivery Machine

Please login or register to download the report

14 June, 2017

Webinars as a Content-delivery Machine

ON24

It can take as many as 10 marketing touches before a prospect is ready to make a purchase decision. For marketers, that often leaves us nurturing inbound leads through a months-long buying cycle with no guarantee of a sale. Part of the problem is that we invest heavily in programs designed to deliver one piece of content at a time. What a waste of time and effort!

Fortunately, there is an alternative to one-at-a-time content delivery. Webinars accelerate the cycle by packing multiple marketing touches into a single sixty-minute event. If we take advantage of all the options that webinars offer, marketers can learn more about the interests of our prospects, get those leads closer to purchase, and get our sales teams all the information they need to win the contract.

Highlights

  • What content to include
  • Calls to action which move leads down the funnel
  • Creative marketing ideas for your content strategy

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
#Unfiltered: How to empower customers to tell your story with visual commerce

#Unfiltered: How to empower customers to tell your story with visual commerce

Bazaarvoice
Bazaarvoice
Read more
Content Strategy For The Visual Consumer

Content Strategy For The Visual Consumer

Bazaarvoice
Bazaarvoice
Read more
10 Common Webinar Mistakes… and How to Avoid Them

10 Common Webinar Mistakes… and How to Avoid Them

ON24
ON24
Read more
10 Steps to Planning a Successful Webinar

10 Steps to Planning a Successful Webinar

ON24
ON24
Read more
5 Creative Ideas to Propel Your Webinars

5 Creative Ideas to Propel Your Webinars

ON24
ON24
Read more

Latest reports

See all
Top tips for marketing success

Top tips for marketing success

Lead Forensics
Lead Forensics
Read more
Checklist for multi-channel success!

Checklist for multi-channel success!

Lead Forensics
Lead Forensics
Read more
How to avoid common mistakes when running a B2B PPC campaign

How to avoid common mistakes when running a B2B PPC campaign

Lead Forensics
Lead Forensics
Read more
B2B Email Marketing The essential checklist

B2B Email Marketing The essential checklist

Lead Forensics
Lead Forensics
Read more
Email Marketing Trends 2018

Email Marketing Trends 2018

Communicator
Communicator
Read more