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The evolving dynamic between the CIO and CMO

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13 July, 2017

The evolving dynamic between the CIO and CMO

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This whitepaper provides insight on the changing roles of CIO and CMO, with tactics on how the roles can work together to create one, combined marketing strategy.

  • Learn how companies are approaching the task of digital transformation
  • Understand the ways the roles can work together to access the right data
  • Gain insight into how to create a single customer view of their data
  • Discover the most cost-effective way to enhance long-term brand engagement

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