Reports

On Demand Webinar: End to End ABM - From Identification to Closed Business

Please login or register to download the report

15 May, 2017

On Demand Webinar: End to End ABM - From Identification to Closed Business

DemandBase

Account-Based Marketing has officially taken off. However, ABM involves more than simply executing account-focused campaigns. B2B marketers are now responsible for identifying the companies that are likely to buy, as well as delivering the right individual buyers from within those accounts.

Join Aman Naimat, Founder of Spiderbook, and Peter Isaacson, CMO of Demandbase, as they discuss strategies to identify net new accounts and close them faster with end-to-end ABM.

During this session, you will learn:

  • The main drivers behind the expansion of ABM
  • The difference between predictive and prescriptive account identification
  • The power of buyer-specific insights for marketing and sales

 

This report is available free to members, either login to your account or register to download now. Free membership enables full access to our knowledge centre.

Login to Download Register to Download

Recommended reports

See all
On-Demand Webinar: How to Identify and Close the Right Accounts

On-Demand Webinar: How to Identify and Close the Right Accounts

Demandbase
Demandbase
Read more
Expert ABM: Driving Success With Artificial Intelligence

Expert ABM: Driving Success With Artificial Intelligence

Demandbase
Demandbase
Read more
On Demand Webinar: Expert ABM - Bringing Sales & Marketing Together

On Demand Webinar: Expert ABM - Bringing Sales & Marketing Together

DemandBase
Demandbase
Read more
On Demand Webinar: Expert ABM - Selling the Value of ABM in your Organisation

On Demand Webinar: Expert ABM - Selling the Value of ABM in your Organisation

DemandBase
Demandbase
Read more
On Demand Webinar: Scaling Website Personalisation with Artificial Intelligence

On Demand Webinar: Scaling Website Personalisation with Artificial Intelligence

DemandBase
Demandbase
Read more

Latest reports

See all
Achieving Digital Experience Transformation

Achieving Digital Experience Transformation

Decibel Insight
Decibel Insight
Read more
Finding patterns in digital body language

Finding patterns in digital body language

Decibel Insight
Decibel Insight
Read more
The Amazingly Effective Email Marketing Automation Guide

The Amazingly Effective Email Marketing Automation Guide

Act-On
Act-On
Read more
Got CRM? Why You Need Marketing Automation, Too

Got CRM? Why You Need Marketing Automation, Too

Act-On
Act-On
Read more
Rethink Marketing [Automation]

Rethink Marketing [Automation]

Act-On
Act-On
Read more