Reports

#Unfiltered: How to empower customers to tell your story with visual commerce

Please login or register to download the report

19 November, 2017

#Unfiltered: How to empower customers to tell your story with visual commerce

Bazaarvoice

7 best practices for using real pictures from real people to improve the customer experience

Savvy brands and retailers are taking advantage of visual commerce by pulling customer pictures onto their websites and into their social feeds. For marketers, the promise is strong: Your story, brought to life by your customers, unfiltered.

As a practice, visual commerce has ballooned alongside the explosive growth of social media platforms like Instagram and Facebook, which make it easier for consumers to share their experiences — and for brands and retailers to join the conversation.

With research and studies showing that consumers are more likely to buy from and trust brands that share visual customer content, the upshot is huge: Authentic stories from your customers that give shoppers an unvarnished look at what your products look like in the real world.

Based on our research and expertise in kickstarting visual commerce solutions for hundreds of brands, here are seven best practices you’ll want to follow to help your customers tell your story, unfiltered.

This report is available free to members, either login to your account or register to download now. Free membership enables full access to our knowledge centre.

Login to Download Register to Download

Recommended reports

See all
Content Strategy For The Visual Consumer

Content Strategy For The Visual Consumer

Bazaarvoice
Bazaarvoice
Read more
The content marketer’s guide to universal content domination

The content marketer’s guide to universal content domination

SDL
SDL
Read more
Contently Quarterly: The Tech Issue

Contently Quarterly: The Tech Issue

Contently
Contently
Read more
Webinars as a Content-delivery Machine

Webinars as a Content-delivery Machine

ON24
ON24
Read more

Latest reports

See all
Self-Awareness Is A Superpower

Self-Awareness Is A Superpower

LAB
Lab
Read more
360-degree customer view: The challenges of gaining contextual insight

360-degree customer view: The challenges of gaining contextual insight

Sitecore
Sitecore
Read more
On Demand Webinar: Realising Your Potential - Think CXM not CMS

On Demand Webinar: Realising Your Potential - Think CXM not CMS

Sitecore
Sitecore
Read more
On Demand Webinar: Beyond Personalisation – The Customer Conversation

On Demand Webinar: Beyond Personalisation – The Customer Conversation

Sitecore
Sitecore
Read more
On Demand Webinar: Join the Movement: Personalization 2.0

On Demand Webinar: Join the Movement: Personalization 2.0

Progress
Progress
Read more