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Investigating How Product Sampling Can Lift Conversion Rates
The modern shopper is a private eye in plainclothes, seeking out first-hand accounts of products and following the path wherever it goes.
The average shopper researches 12 sources before making a purchase decision. But if there aren’t enough clues scattered across the right places at the right time, the trail to your product goes cold. These are the times when Bazaarvoice's private eye comes across products that show no signs of life - products that have yet to stir up conversation or reviews.
But there’s a way for brands to keep the trail hot for new and old products alike: It’s called product sampling. Find out more in this report!