What's in the book?
Interested in finding out what makes Google tick? This e-book takes you through the history of Google updates, from Caffeine to Hummingbird, while helping you discover what matters to Google and your shoppers.
All the different Google updates
Learn how SEO best practices have evolved to keep up.
How to optimize for keywords that shoppers use
Understand the six bands of search most relevant to e-commerce.
The truth about search position
Find out just how much your position on the search results pages influences where shoppers click.