Reports

Selling Marketing Automation to Your Executive Team

Please login or register to download the report

18 October, 2017

Selling Marketing Automation to Your Executive Team

Act-On

If you’ve decided your company needs Act-On's marketing automation platform to help you build your brand, drive demand, and expand your customer relationships, you’ll need to consider how to present your recommendation to the brass.

Keep in mind that while every exec has a unique set of concerns, there are three questions you must be able to answer for each of them. We’ll addresses the likely specific concerns for your chief executive officer and other stakeholder departments, including: marketing, sales, IT, finance, support, and corporate communications.

 

In this eBook, you'll learn:

  • What’s in it for me?
  • What is required of me/my team and my time to get this benefit?
  • When will I see results and what will they look like?

 

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Latest reports

See all
How to Take a Crawl-Walk-Run Approach for Personalization Success

How to Take a Crawl-Walk-Run Approach for Personalization Success

Acquia
Acquia
Read more
Closing the CX Gap - Customer Experience Trends Report

Closing the CX Gap - Customer Experience Trends Report

Acquia
Acquia
Read more
20 Effective Food & Beverage Digital Marketing Campaigns

20 Effective Food & Beverage Digital Marketing Campaigns

Wayin
Wayin
Read more
Delivering on the Promise of a Great Customer Journey

Delivering on the Promise of a Great Customer Journey

IDC Analyst Connection
Progress
Read more
The Ultimate Guide to Multisite Management

The Ultimate Guide to Multisite Management

Progress Sitefinity
Progress
Read more