Reports

Rethink Marketing [Automation]

Please login or register to download the report

18 October, 2017

Rethink Marketing [Automation]

Act-On

Top-performing marketing leaders understand the need to allocate their time and resources across the entire spectrum of marketing, acknowledging that an effective marketing strategy goes well beyond just driving demand for sales.

Marketing teams need to build brand equity, drive demand, and expand customer relationships.

We surveyed over 250 marketing leaders to see how marketing teams are allocating resources across brand, demand, and expand functions. Learn what top-performers have in common and how they use marketing automation to fuel engagement across the customer journey.

 

In this eBook, you'll learn:

  • The evolving buyer’s journey and shift in marketing focus
  • How marketing leaders are allocating team resources & budget
  • The most important KPIs for marketing leaders
  • Extending marketing automation beyond demand gen

 

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
Got CRM? Why You Need Marketing Automation, Too

Got CRM? Why You Need Marketing Automation, Too

Act-On
Act-On
Read more
The Business Case for Marketing Automation

The Business Case for Marketing Automation

Act-On
Act-On
Read more
The State of B2B Marketing: New Marketing Automation Stats For 2017

The State of B2B Marketing: New Marketing Automation Stats For 2017

Act-On
Act-On
Read more
Killer Workflows that Save time and deliver goods

Killer Workflows that Save time and deliver goods

Communigator
CommuniGator
Read more
NMRN: Bringing all their marketing under one roof

NMRN: Bringing all their marketing under one roof

Communigator
CommuniGator
Read more

Latest reports

See all
Why Sitecore is the Perfect Tool for Charities

Why Sitecore is the Perfect Tool for Charities

Trillium
Trillium
Read more
What does Omnichannel Marketing Means for Charities and Membership Organisations?

What does Omnichannel Marketing Means for Charities and Membership Organisations?

Trillium
Trillium
Read more
Your Journey to Digital Success

Your Journey to Digital Success

Trillium
Trillium
Read more
The Future of Fundraising

The Future of Fundraising

Trillium
Trillium
Read more
Understanding Airline & Travel Booking Trends

Understanding Airline & Travel Booking Trends

SaleCycle
SaleCycle
Read more