Reports

Got CRM? Why You Need Marketing Automation, Too

Please login or register to download the report

18 October, 2017

Got CRM? Why You Need Marketing Automation, Too

Act-On

CRM systems transform sales through organization; marketing automation completes the picture by generating leads and managing lead engagement. “World-class sales and marketing organizations need both to succeed and scale.” – Matt Heinz. Learn how the systems complement each other, and why you need both.

In this eBook, you'll learn:

  • Marketing can manage and scale campaigns and programs using automation
  • Marketers can use scoring data to deliver sales-ready leads to the sales team
  • Sales can send marketing-created, personalized, trackable emails and messages

 

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
Your Journey to Digital Success

Your Journey to Digital Success

Trillium
Trillium
Read more
CommuniGator and Microsoft Dynamics - The King of CRM Integrations

CommuniGator and Microsoft Dynamics - The King of CRM Integrations

CommuniGator
CommuniGator
Read more
Why Adobe Campaign?  Five Key Elements to Data-Driven Marketing

Why Adobe Campaign? Five Key Elements to Data-Driven Marketing

Celerity
Celerity
Read more
Rethink Marketing [Automation]

Rethink Marketing [Automation]

Act-On
Act-On
Read more
The Business Case for Marketing Automation

The Business Case for Marketing Automation

Act-On
Act-On
Read more

Latest reports

See all
Choosing a Content Management System: The Ultimate Guide

Choosing a Content Management System: The Ultimate Guide

Magnolia
Magnolia
Read more
How to Choose the Best Headless CMS for Your Project

How to Choose the Best Headless CMS for Your Project

Magnolia
Magnolia
Read more
Straight-Talking for Content Management

Straight-Talking for Content Management

Magnolia
Magnolia
Read more
Why Start Digital Transformation with PIM?

Why Start Digital Transformation with PIM?

inRiver
inRiver
Read more
Five Secrets for Improving Customer Experience via Better Product Content

Five Secrets for Improving Customer Experience via Better Product Content

inRiver
inRiver
Read more