Reports

Got CRM? Why You Need Marketing Automation, Too

Please login or register to download the report

18 October, 2017

Got CRM? Why You Need Marketing Automation, Too

Act-On

CRM systems transform sales through organization; marketing automation completes the picture by generating leads and managing lead engagement. “World-class sales and marketing organizations need both to succeed and scale.” – Matt Heinz. Learn how the systems complement each other, and why you need both.

In this eBook, you'll learn:

  • Marketing can manage and scale campaigns and programs using automation
  • Marketers can use scoring data to deliver sales-ready leads to the sales team
  • Sales can send marketing-created, personalized, trackable emails and messages

 

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
Selling Act-On to Your Executive Team

Selling Act-On to Your Executive Team

Act-On
Act-On
Read more
Marketing Automation Strategy Guide: Effective Content Mapping

Marketing Automation Strategy Guide: Effective Content Mapping

Act-On
Act-On
Read more
Marketing Automation Strategy Guide: Engaging Landing Pages and Forms

Marketing Automation Strategy Guide: Engaging Landing Pages and Forms

Act-On
Act-On
Read more
Marketing Automation Strategy Guide: Making the Most Out of Your Investment

Marketing Automation Strategy Guide: Making the Most Out of Your Investment

Act-On
Act-On
Read more
What Is Email Marketing (and Why Should You Care)?

What Is Email Marketing (and Why Should You Care)?

Act-On
Act-On
Read more

Latest reports

See all
The State of Omnichannel 2020

The State of Omnichannel 2020

Magnolia
Magnolia
Read more
Digital Maturity Report

Digital Maturity Report

Episerver
Episerver
Read more
Content is the Currency of Human Connection

Content is the Currency of Human Connection

Episerver
Episerver
Read more
How to automate 1:1 marketing at scale in 2020

How to automate 1:1 marketing at scale in 2020

Episerver
Episerver
Read more