Reports

Got CRM? Why You Need Marketing Automation, Too

Please login or register to download the report

18 October, 2017

Got CRM? Why You Need Marketing Automation, Too

Act-On

CRM systems transform sales through organization; marketing automation completes the picture by generating leads and managing lead engagement. “World-class sales and marketing organizations need both to succeed and scale.” – Matt Heinz. Learn how the systems complement each other, and why you need both.

In this eBook, you'll learn:

  • Marketing can manage and scale campaigns and programs using automation
  • Marketers can use scoring data to deliver sales-ready leads to the sales team
  • Sales can send marketing-created, personalized, trackable emails and messages

 

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
CommuniGator and Microsoft Dynamics - The King of CRM Integrations

CommuniGator and Microsoft Dynamics - The King of CRM Integrations

CommuniGator
CommuniGator
Read more
Why Adobe Campaign?  Five Key Elements to Data-Driven Marketing

Why Adobe Campaign? Five Key Elements to Data-Driven Marketing

Celerity
Celerity
Read more
Rethink Marketing [Automation]

Rethink Marketing [Automation]

Act-On
Act-On
Read more
The Business Case for Marketing Automation

The Business Case for Marketing Automation

Act-On
Act-On
Read more
The State of B2B Marketing: New Marketing Automation Stats For 2017

The State of B2B Marketing: New Marketing Automation Stats For 2017

Act-On
Act-On
Read more

Latest reports

See all
The Definitive Guide to Marketing Metrics and Analytics

The Definitive Guide to Marketing Metrics and Analytics

Marketo
Marketo
Read more
The Definitive Guide to Social Media Marketing

The Definitive Guide to Social Media Marketing

Marketo
Marketo
Read more
Marketing Metrics and Analytics Cheat Sheet

Marketing Metrics and Analytics Cheat Sheet

Marketo
Marketo
Read more
 6 Steps to Monetizing Your Data

6 Steps to Monetizing Your Data

Lotame
Lotame
Read more
How to Measure the Success of Your Marketing Automation Campaign

How to Measure the Success of Your Marketing Automation Campaign

GetResponse
GetResponse
Read more