Reports

The 2016 Marketing Technology Adoption Survey

Please login or register to download the report

7 June, 2016

The 2016 Marketing Technology Adoption Survey

Dotmailer

Today’s consumers are firmly in charge of their buying journeys. Quite rightly, they have high expectations of how they want to be treated and spoken to.

Consequently, it’s vital for marketers to have technology in place that makes it fast and easy to deliver effective, timely and relevant marketing. Thus delivering return on investment.

Our experience has taught us that achieving this marketing ‘holy grail’ is easier said than done. So in early 2016, we conducted the 2016 Marketing Technology Adoption Survey, asking a sample 450 global marketers* about their pain points around marketing technology procurement and adoption.

Our survey uncovered a number of interesting findings that we are pleased to share in this report. A common theme was the continued importance of email and the increasing desire to use marketing automation, plus a shortage of time and resource. We believe the answer to both these questions lies in best-of-breed email marketing automation.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
2018 Widen Connectivity Report

2018 Widen Connectivity Report

Widen
Widen
Read more
4 Major Marketing Trends to Follow in 2018

4 Major Marketing Trends to Follow in 2018

Widen
Widen
Read more
Start Producing Better Work Together

Start Producing Better Work Together

Widen
Widen
Read more
The Definitive Guide To Marketing Automation

The Definitive Guide To Marketing Automation

Marketo
Marketo
Read more
Customer Data Platforms and Multi-Channel Decision Management

Customer Data Platforms and Multi-Channel Decision Management

BlueVenn
BlueVenn
Read more

Latest reports

See all
2018 Widen Connectivity Report

2018 Widen Connectivity Report

Widen
Widen
Read more
4 Major Marketing Trends to Follow in 2018

4 Major Marketing Trends to Follow in 2018

Widen
Widen
Read more
Start Producing Better Work Together

Start Producing Better Work Together

Widen
Widen
Read more
The Most Effective Surveys for Your Customer Journeys'

The Most Effective Surveys for Your Customer Journeys'

Medallia
Medallia
Read more
Improving Customer Experience in Mobile Apps

Improving Customer Experience in Mobile Apps

Medallia
Medallia
Read more