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Social data and email: How to get liked by your customers

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2 May, 2016

Social data and email: How to get liked by your customers

Dotmailer

Social data and email: How to get liked by your customers

There’s no longer any debate in marketing circles about the myth of the death of email as a channel or the notion of its replacement by social media. With over 4.3 billion email accounts and almost 2 billion social accounts (across Facebook, Twitter and LinkedIn alone), it’s clear that both are highly important for today’s digital marketer. Where there is more of a discussion is if and how they can be used together – and that is an issue that matters in today’s multichannel environment.

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