Reports

Seizing the moment - Making real-time marketing work for your brand

Please login or register to download the report

7 June, 2016

Seizing the moment - Making real-time marketing work for your brand

Dotmailer

Moment marketing aims to sync digital marketing to what’s going on in the offline world

It helps brands connect with people at the key moments when they reach for their smartphone or laptop to check the web or interact on social media.

“Digital campaigns can be synced to a wide range of offline events, including a change in the weather, the score of a football match, or the screening of amajor TV ad campaign, which are likely to impact consumer behavior. It is more important than ever for digital advertising to be culturally and contextually relevant.”

This report is available free to members, either login to your account or register to download now. Free membership enables full access to our knowledge centre.

Login to Download Register to Download

Recommended reports

See all
Ad-Apocalypse: Why Brands Won’t Survive Without Interactive Experiences

Ad-Apocalypse: Why Brands Won’t Survive Without Interactive Experiences

Wayin
Wayin
Read more
Forrester Report: The End Of Advertising As We Know It

Forrester Report: The End Of Advertising As We Know It

Wayin
Wayin
Read more
Context Marketing Organisation and Governance

Context Marketing Organisation and Governance

Sitecore
Sitecore
Read more
Context Marketing: Getting Organised

Context Marketing: Getting Organised

Sitecore
Sitecore
Read more
The Context Marketing Technologist

The Context Marketing Technologist

Sitecore
Sitecore
Read more

Latest reports

See all
On Demand Webinar: Join the Movement: Personalization 2.0

On Demand Webinar: Join the Movement: Personalization 2.0

Progress
Progress
Read more
A Guide to Better Retail Sales

A Guide to Better Retail Sales

Bazaarvoice
Bazaarvoice
Read more
Turning Visual Content Into Brand Equity

Turning Visual Content Into Brand Equity

Bazaarvoice
Bazaarvoice
Read more
Investigating How Product Sampling Can Lift Conversion Rates

Investigating How Product Sampling Can Lift Conversion Rates

Bazaarvoice
Bazaarvoice
Read more
Content Strategy For The Visual Consumer

Content Strategy For The Visual Consumer

Bazaarvoice
Bazaarvoice
Read more