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Seizing the moment - Making real-time marketing work for your brand
Moment marketing aims to sync digital marketing to what’s going on in the offline world
It helps brands connect with people at the key moments when they reach for their smartphone or laptop to check the web or interact on social media.
“Digital campaigns can be synced to a wide range of offline events, including a change in the weather, the score of a football match, or the screening of amajor TV ad campaign, which are likely to impact consumer behavior. It is more important than ever for digital advertising to be culturally and contextually relevant.”