Reports

Making time to save time Email marketing automation

Please login or register to download the report

10 March, 2016

Making time to save time Email marketing automation

dotmailer

You’ve got a CRM full of quality data. Great. So why have you
still not embraced the world of marketing automation? According to research conducted in 2015, you’re not alone. More than 60% of businesses use email marketing to stay in touch with their customers, however only 13% of them are using automation software*.

(*Source: Autopilot, 2015)

There could be many reasons why a large proportion of companies have yet to adopt marketing automation. But in many cases it’s likely to be down to lack of
time and resource, too many internal processes and stakeholder hurdles, or the inability to build a solid business case to gain financial backing.

What many people don’t realize is that after an initial setup, marketing automation can increase productivity, allow communications to become more personalized and frequent, and deliver on ROI in a matter of weeks, if not days. Marketing automation doesn’t stop at email – it can encompass social media, SMS and more.

This guide will put you on the path to successfully implementing marketing automation within your company, from identifying the bottlenecks to building your business case.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
5 Ways Marketing Automation Can Help Your Enterprise Grow

5 Ways Marketing Automation Can Help Your Enterprise Grow

Marketo
Marketo
Read more
Measuring Marketing Performance

Measuring Marketing Performance

Marketo
Marketo
Read more
The Definitive Guide to Lead Scoring

The Definitive Guide to Lead Scoring

Marketo
Marketo
Read more
The Definitive Guide to Engaging Content Marketing

The Definitive Guide to Engaging Content Marketing

Marketo
Marketo
Read more
Executive Guide for Marketing: 3 Models for Digital Transformation

Executive Guide for Marketing: 3 Models for Digital Transformation

Bynder
Bynder
Read more

Latest reports

See all
2018 ACE Awards Winners’ Showcase

2018 ACE Awards Winners’ Showcase

Confirmit
Confirmit
Read more
7 Secrets of Voice of the Customer Success

7 Secrets of Voice of the Customer Success

Confirmit
Confirmit
Read more
The 5 Habits of Highly Successful Customer Experience Professionals

The 5 Habits of Highly Successful Customer Experience Professionals

Confirmit
Confirmit
Read more
The Complete Guide to Reputation Management

The Complete Guide to Reputation Management

Yext
Yext
Read more