Reports

Delivering the ultimate omnichannel retail experience

Please login or register to download the report

28 April, 2016

Delivering the ultimate omnichannel retail experience

Dotmailer

Modern consumers, empowered by the internet and mobile devices, have redefined what it means to be a successful retailer.

Customers are no longer willing to make uninformed in-store purchases. They want a single
conversation with your brand conducted over several channels, often at once.

They want to research items and compare prices on their phone while looking at the product in store. They want to buy items online and collect them at their local store. They want
to manage their orders and request a refund at the click of a button. And that’s what omnichannel delivers.

Optimizing individual channels is good, but it’s not enough. A true omnichannel experience means integrating those channels so you have a single view of the customer. It means that an interaction in one channel can trigger a response in another.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
 Getting Started with Omnichannel Marketing

Getting Started with Omnichannel Marketing

censhare
censhare
Read more
How Consumer Electronics Brands are Shifting Strategies to Compete

How Consumer Electronics Brands are Shifting Strategies to Compete

zoovu
zoovu
Read more
How to Offer 1:1 Consultation Across Your Digital Channels

How to Offer 1:1 Consultation Across Your Digital Channels

zoovu
zoovu
Read more
Human-to-Human Consultation: Increase Sales and Uncover Preferences

Human-to-Human Consultation: Increase Sales and Uncover Preferences

zoovu
zoovu
Read more

Latest reports

See all
The 5 Elements of Great Site Search

The 5 Elements of Great Site Search

Yext
Yext
Read more
Optimise Your Content Management System for Search

Optimise Your Content Management System for Search

Yext
Yext
Read more
Listings and Landing Pages: A Powerful Pairing

Listings and Landing Pages: A Powerful Pairing

Yext
Yext
Read more
How Restaurant Brands Can Succeed in Search

How Restaurant Brands Can Succeed in Search

Yext
Yext
Read more
Who is Answering Questions About Your Brand?

Who is Answering Questions About Your Brand?

Yext
Yext
Read more