Reports

Delivering the ultimate omnichannel retail experience

Please login or register to download the report

28 April, 2016

Delivering the ultimate omnichannel retail experience

Dotmailer

Modern consumers, empowered by the internet and mobile devices, have redefined what it means to be a successful retailer.

Customers are no longer willing to make uninformed in-store purchases. They want a single
conversation with your brand conducted over several channels, often at once.

They want to research items and compare prices on their phone while looking at the product in store. They want to buy items online and collect them at their local store. They want
to manage their orders and request a refund at the click of a button. And that’s what omnichannel delivers.

Optimizing individual channels is good, but it’s not enough. A true omnichannel experience means integrating those channels so you have a single view of the customer. It means that an interaction in one channel can trigger a response in another.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
2018 Widen Connectivity Report

2018 Widen Connectivity Report

Widen
Widen
Read more
4 Major Marketing Trends to Follow in 2018

4 Major Marketing Trends to Follow in 2018

Widen
Widen
Read more
4 Major Marketing Trends to Follow in 2018

4 Major Marketing Trends to Follow in 2018

Widen
Widen
Read more
Customer Journey Optimization

Customer Journey Optimization

BlueVenn
BlueVenn
Read more
Real-Time Marketing Tactical Guide

Real-Time Marketing Tactical Guide

BlueVenn
BlueVenn
Read more

Latest reports

See all
How Voice Search Changes Everything

How Voice Search Changes Everything

Yext
Yext
Read more
On Demand Webinar: How to Build a Voice Search Strategy (And Not Fail)

On Demand Webinar: How to Build a Voice Search Strategy (And Not Fail)

Yext
Yext
Read more
On Demand Webinar: How to Create and Measure a Winning Reviews Strategy

On Demand Webinar: How to Create and Measure a Winning Reviews Strategy

Yext
Yext
Read more
On Demand Webinar: Rebranding 201: Futureproofing Your Brand

On Demand Webinar: Rebranding 201: Futureproofing Your Brand

Yext
Yext
Read more