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Call To Action Cheatsheet

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16 June, 2016

Call To Action Cheatsheet

Dotmailer

The Econsultancy Email Marketing Census 2014 shows that 68% of companies rate email as a ‘good’ or ‘excellent’ channel for improving their ROI. But if you’re getting the opens yet aren’t making it easy or compelling enough for your contacts to click through, you won’t see the success other brands are enjoying.

A good CTA is vital as it requires your customers to engage even further with your brand. A bad CTA puts you at risk losing a profitable opportunity. As an email marketer, you understand the need for your customers to buy your products, subscribe to your services, and register for your
events.

To help ensure your email works as hard as it can, here are our top tips on how you can create the kind of CTA that’ll get you killer results.

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