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Why do sales fail to hit their quota even though marketing is reaching their lead generation goals?

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10 November, 2016

Why do sales fail to hit their quota even though marketing is reaching their lead generation goals?

Bpm’online

A practical guide on how to better align your marketing and sales teams and achieve sustainable business growth.

Have you ever experienced a situation when meeting and exceeding lead generation targets by marketing did NOT help sales hit their quota? So what might be the reasons of such a gap and how do you find where the flaw is? This eBook from bpm’online provides an in-depth analysis of the situation and demonstrates how to break down the “silos” and connect the dots between marketing and sales.

Download the eBook and learn what the key steps to becoming a well-aligned organization are!

Key Findings:

  • How better alignment of marketing and sales metrics can boost productivity and efficiency

  • Focus marketing and sales metrics to achieve common revenue goals

  • Combining marketing and sales efforts is the critical aspect for developing successful lead generation and customer acquisition strategies

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