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How a sophisticated lead scoring system drives value at every stage of the marketing funnel

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10 November, 2016

How a sophisticated lead scoring system drives value at every stage of the marketing funnel

Bpm’online

An informative eBook on how to accelerate business growth through intelligent lead scoring and prioritization.

Precise lead scoring can increase lead-to-opportunity conversion rates up to 15%. However, only 32% of marketers use lead scoring effectively. So what are the principles of efficient lead scoring and prioritization?

Explore how to send truly qualified leads to sales, better align sales and marketing and ensure high revenue!

Key Findings:

  • How to implement effective lead management and achieve higher lead-to-sales conversion rates
  • Why automation plays a crucial role in transforming lead scoring into measurable business results
  • How important consistent monitoring and analysis of a lead management engine is

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