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How consumer-generated content is changing shopping behaviour online and in stores
Don't miss our 33-page guide to the latest developments in consumer-generated content (CGC)
We cover everything you need to know about the state of CGC, from the changing way consumers make high-value purchases like automobiles, to how they select food retailers and financial services.
You'll get our most up-to-date findings and statistics, as well as strategies for improving the performance of your CGC campaign.
Download your copy of the latest edition of The Conversation Index to learn:
- How you can capture new market share by planning for seasonal spikes in CGC
- How "Write a Review" campaigns are impacting email click-through rates
- How mobile device usage is changing shopping habits among 25-34 year olds
- Why customer service issues in CGC can make or break a deal for financial service brands
- How some food & beverage retailers have seen a 73% lift in conversion when using CGC