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How consumer-generated content is changing shopping behaviour online and in stores

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18 June, 2015

How consumer-generated content is changing shopping behaviour online and in stores

Bazaarvoice

Don't miss our 33-page guide to the latest developments in consumer-generated content (CGC)

We cover everything you need to know about the state of CGC, from the changing way consumers make high-value purchases like automobiles, to how they select food retailers and financial services.

You'll get our most up-to-date findings and statistics, as well as strategies for improving the performance of your CGC campaign.

Download your copy of the latest edition of The Conversation Index to learn:

  • How you can capture new market share by planning for seasonal spikes in CGC
  • How "Write a Review" campaigns are impacting email click-through rates
  • How mobile device usage is changing shopping habits among 25-34 year olds
  • Why customer service issues in CGC can make or break a deal for financial service brands
  • How some food & beverage retailers have seen a 73% lift in conversion when using CGC

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

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