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The ROBO Economy: How reading reviews impacts offline sales

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1 March, 2016

The ROBO Economy: How reading reviews impacts offline sales

Bazaarvoice

Our latest guide will teach you everything you need to know about the phenomenon of ROBO (research online, buy offline) and how it could be impacting your marketing programs already.

Download the guide to learn:

  • What is ROBO?
    • Find out how ROBO and reverse showrooming trends are changing, and what to look for in the future.
  • Exclusive ROBO stats
    • Drawn from over 2m data points, see the impact of ROBO across 12 key product categories.
  • How to calculate your ROBO multiplier
    • Find out how much in-store impact your consumer-generated content could be delivering.
  • What ROBO means for marketers
    • 3 steps for making the most of your ROBO opportunities.

 

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