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CGC Index: How the world’s best brands and retailers drive business with consumer generated content

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1 April, 2016

CGC Index: How the world’s best brands and retailers drive business with consumer generated content

Bazaarvoice

The Bazaarvoice CGC Index is the first industry research study showing the business benefits of CGC, drawing on client data from more than 2,000 Bazaarvoice global brand and retail sites to deliver insights about the state of CGC across numerous industry categories.

The analysis spans 127 million transactions, 45.6 billion product page visits, and 36.4 million pieces of consumer-generated content submitted in 2015. It is complemented by qualitative insights gleaned from a corresponding client survey on the value of consumer-generated content.

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